Google Ads · Course launch
23-day course launch: ₹5.09 lakh in sales from ₹63.7K of Google Ads
A cold launch with no audience data and no pixel history paid for itself eight times over in its first 23 days, with the first sales arriving within 48 hours.
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At a glance
The brief
| Client | HRD Antwerp Education |
|---|---|
| Product | New recorded online courses + diploma enquiries |
| Period | 9–31 October 2025 (23 days) |
| Starting point | Cold launch: no warm audiences, no pixel history |
| Delivery | White label, through an agency partner |
Results
What happened
8x
Return on total ad spend (₹63,654 → ₹5,08,715 in course sales)
<48h
From launch to the first course sale
63
Diploma enquiries in the same 23 days
4.5x
Return from the Search campaign alone
The challenge
Where we started
New courses, a cold audience, no pixel history. The launch had to prove itself fast, without months of data to lean on.
What we did
Our approach
- Tightly themed Search on certification keywords, so the first clicks came from people ready to buy.
- Asset-rich Performance Max layered in once Search proved the demand.
- Strict location exclusions to stop budget leaking to markets that wouldn’t convert.
- Maximise Conversions to learn fast, then a manual move to target ROAS once volume was stable.
- Diploma lead campaigns ran in parallel, so the launch fed enquiries as well as sales.
What we learned
Takeaways
- A tight, high-intent Search campaign can prove an offer in 48 hours.
- Running sales and lead campaigns together during a launch doubles the value of the same traffic.
- Cutting underperforming creative fast kept the blended return at 8x.
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