Cookie Policy
Last updated: 1 November 2026
Cookies are small text files that a website stores on your device. This page explains which cookies thryveapex.com uses, why, and how you can change your choice at any time.
1. Your choice
When you first visit, a banner asks whether you accept analytics cookies. Nothing that tracks your visit is stored unless you click Accept. You can change your mind at any time using Cookie settings, also in the footer of every page.
2. Cookies we use
| Type | Provider and names | Purpose | Kept for | Consent |
|---|---|---|---|---|
| Strictly necessary | Thryve Apex (WordPress, caching, forms, staff logins); your cookie choice is saved in your browser as ta_consent | Keep the site secure and working, remember your choice | Session to 1 year | Not needed |
| Analytics | Google Analytics: _ga, _ga_* | Count visits and enquiries, see which pages help visitors | Up to 2 years | Only if you accept |
| Analytics | Microsoft Clarity: _clck, _clsk, CLID | Heatmaps and session recordings to fix confusing pages; form fields are masked | 1 day to 1 year | Only if you accept |
| Advertising | Not used at present | If we add advertising tags, they will also wait for your consent | – | Only if you accept |
3. Google Consent Mode
We use Google Tag Manager with Google Consent Mode v2. Until you accept, Google tags do not store or read cookies. They may send limited signals without cookies or identifiers, which Google uses to estimate overall visits. If you reject, nothing more is collected.
4. Third-party content
We load web fonts from Google, which receives your IP address to deliver them. Links to WhatsApp, LinkedIn and YouTube open those services, which apply their own cookie policies.
5. Managing cookies in your browser
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the website, such as forms, from working.
6. More information
See our Privacy Policy or email hello@thryveapex.com.