E-commerce · France

A brand-new online store to €395K in sales in 9 months, and five more stores for the same founder

One partner for the store build, product data, Merchant Center, tracking and Google Shopping took a French founder from no online presence to six stores, with profit-first bidding optimisation behind the sales.

A brand-new online store to €395K in sales in 9 months, and five more stores for the same founder: Thryve Apex case study
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The businesses we build, grow and automate for

  • HRD Antwerp Education
  • Adorn Homez
  • Himanshu Pal Salon & Academy
  • SBC Space Creation
  • Over & All Tech
  • Eight O Eight
At a glance

The brief

ClientFrench e-commerce founder: electronics, trailers, garage equipment, parts (anonymous, by request)
MarketFrance
PlatformWordPress + WooCommerce
ServiceStore builds, product data & e-commerce SEO, Merchant Center, tracking, Google Shopping / Search / Performance Max
RelationshipOur first international client; six stores in nearly three years
Results

What happened

€395.6K

Sales in 9 months for a store that had €0 the year before

€82.3K

Sales in 10 weeks for another store (107 orders)

€91K

In about 4 months, until the founder sold out his entire stock

6

Stores built and grown for one founder over nearly three years

E-commerce results for a French founder: key results
E-commerce results for a French founder
Proof

Screenshots from the live accounts

Real dashboards from this project. Client account details are hidden for privacy.

New trailer store, WooCommerce: €395,552.89 total sales, 1 Nov 2023 – 27 Jul 2024
New trailer store, WooCommerce: €395,552.89 total sales, 1 Nov 2023 – 27 Jul 2024.
Same store, Google Ads: 119K clicks, 728 conversions, 7.02M impressions
Same store, Google Ads: 119K clicks, 728 conversions, 7.02M impressions.
Trailer store, GA4: €82,303 revenue and 107 conversions, 1 Jan – 8 Mar 2023
Trailer store, GA4: €82,303 revenue and 107 conversions, 1 Jan – 8 Mar 2023.
Electronics store, Analytics: €91K revenue, 19K users, Mar – Jun 2022
Electronics store, Analytics: €91K revenue, 19K users, Mar – Jun 2022.
Parts store, Merchant Center: all 15 products approved
Parts store, Merchant Center: all 15 products approved.
A live Google Shopping ad for the store, shown next to ManoMano and Leroy Merlin
A live Google Shopping ad for the store, shown next to ManoMano and Leroy Merlin.

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The challenge

Where we started

A new niche e-commerce idea, every time, with no existing audience, no reviews and nothing to show Google Merchant Center until the store, feed and tracking were all built from scratch.

What we did

Our approach

  • Built each store on WordPress + WooCommerce with clean, Merchant-Center-ready product data.
  • Set up Google Shopping, Search and Performance Max with profit-first bidding, prioritising margin over raw revenue.
  • Full tracking from day one so every store’s ad spend could be optimised against real sales.
  • Repeated and refined the playbook across all six stores.
What we learned

Takeaways

  • A proven, repeatable store-to-Shopping playbook turns a new idea into sales within weeks, not months.
  • Profit-first bidding, not just revenue-chasing, is what let a founder sell out his stock profitably in 4 months.

Want results like this for your business? See our e-commerce growth services →

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