How Much Does a Shopify Store Cost?
Shopify store cost: build vs running
The Shopify store cost has two parts. The one-off build (design, set-up, apps, migration) and the monthly running costs:
| Running cost | Typical |
|---|---|
| Shopify plan | From around $39/month for Basic (check Shopify’s current pricing) |
| Apps | $0–$300/month |
| Payment fees | About 2–3% per transaction |
| Theme (if premium) | $0–$400 once |
| Maintenance | $149–$499/month (optional) |
Shopify development cost by project
| Project | Shopify development cost |
|---|---|
| Customised theme, up to 100 products | $2,000–$4,000 |
| Custom design + Liquid sections | $4,000–$8,000 |
| Migration from WooCommerce/Wix | +$800–$2,000 |
| Shopify Plus / B2B | $6,000–$15,000+ |
Get a fixed price for your project
Tell us what you need and we will send a fixed quote within two business days. See our Shopify Development Services.
Get a free quote →Shopify store price: DIY vs professional
You can launch a basic store yourself for the price of a plan and a theme. A professional Shopify store price buys custom design, fewer apps, faster pages, correct tracking and product feeds, which usually pays back through higher conversion and cheaper ads.
What we see in real stores
For a furniture brand on Shopify, we rebuilt the Meta catalog and pixel to sync 1,426 products at a 100% match rate, ready for dynamic ads. Feeds and tracking are the most common gaps in DIY stores.
Questions to ask a Shopify developer
- Which apps can we avoid with custom code?
- Is Merchant Center and Meta catalog set-up included?
- Will you migrate products and set redirects?
- How will purchases be tracked?
- Will I own the theme code?
Cost breakdown by phase
| Phase | Share | What happens |
|---|---|---|
| Planning | 5–10% | Catalogue, apps, payments, shipping |
| Design | 20–30% | Home, collection, product, cart |
| Build | 35–45% | Theme, Liquid sections, products, settings |
| Feeds and tracking | 10–15% | Merchant Center, Meta catalog, purchase tracking |
| Launch | 5–10% | Test orders, redirects, training |
Example Shopify budgets
New brand: about $2,500
Customised theme, 40 products, payments, shipping and tracking.
Retailer migrating from WooCommerce: about $6,000
Custom design, 900 products and customers migrated, redirects, feeds and email flows.
B2B and retail on Shopify Plus: $12,000+
Wholesale pricing, checkout extensions and ERP integration.
Keeping monthly costs down
- Replace single-purpose apps with custom Liquid code.
- Review app subscriptions every quarter.
- Choose the plan that fits your volume; upgrade only when fees justify it.
Next steps
See our Shopify development services and the ecommerce website cost guide.
Frequently asked questions
How much does it cost to start a Shopify store?
Are Shopify apps expensive?
Shopify or WooCommerce?
Related guides and services
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