How Much Does Branding Cost?
What branding includes
- Strategy: positioning, audience and message
- Logo: primary logo, variants and icon
- Visual identity: colours, typography, imagery style
- Voice: tone and key messages
- Guidelines: how to use it all
- Assets: social, ad and document templates
Branding price by provider
| Provider | Typical branding price |
|---|---|
| Logo marketplace | $50–$500 |
| Freelance designer | $500–$3,000 |
| Brand studio / small agency | $1,500–$10,000 |
| Large branding agency | $20,000–$100,000+ |
Get a fixed price for your project
Tell us what you need and we will send a fixed quote within two business days. See our Branding Services.
Get a free quote →Why the branding cost varies
The biggest variable is strategy. A logo alone is quick; understanding your market, positioning and message takes workshops and research. The second is scope: how many assets and templates you need.
Is a cheap logo enough?
For a brand-new side business, maybe. For a company selling to other businesses or charging premium prices, a consistent identity across website, ads and social builds trust faster, and that usually returns more than it costs.
Questions to ask a branding designer
- Do you start with strategy or straight to logos?
- How many concepts and revisions are included?
- Do I get source files and full rights?
- Are guidelines and templates included?
- Can you apply the brand to our website?
Cost breakdown by phase
| Phase | Share | What happens |
|---|---|---|
| Discovery | 15% | Workshop, competitor and audience research |
| Strategy | 20% | Positioning, message, personality |
| Identity design | 35–40% | Logo, colours, type, imagery |
| Guidelines | 10–15% | Rules for using the brand |
| Assets | 10–15% | Templates for social, ads and documents |
Example branding budgets
New consultancy: about $1,800
Logo, colours, typography and a short brand guide.
Growing service company: about $3,800
Positioning workshop, full identity, guidelines and social templates.
E-commerce brand: about $5,500
Identity plus packaging design and product photography direction.
Rebrand or refresh?
A refresh updates your logo and visuals while keeping recognition, usually $1,000–$3,000. A full rebrand changes positioning and identity and makes sense when your business has changed or your brand holds you back.
Next steps
See our branding services and website design.
Frequently asked questions
How much does a logo cost?
How long does branding take?
Do I own my brand files?
Related guides and services
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