Server-side tracking

Server-Side Tracking & Conversions API Setup

Server side tracking recovers conversions that browsers and ad blockers lose, and gives ad platforms better data to optimise, using server-side Google Tag Manager and Meta’s Conversions API.

Get a free quote →See pricing
From $200server-side set-up
1–2 weeksdelivery
Consentrespected
Server-Side Tracking & Conversions API Setup by Thryve Apex
Trusted by

The businesses we build, grow and automate for

  • HRD Antwerp Education
  • Adorn Homez
  • Himanshu Pal Salon & Academy
  • SBC Space Creation
  • Over & All Tech
  • Eight O Eight
Sound familiar?

Why browser tracking misses sales

Browsers and blockers cut tracking.

01

Ad blockers

Pixels blocked.

02

Short cookie life

Safari limits cookies.

03

Poor match quality

Weak signals for ads.

What you get

What’s included

Server side tracking setup end to end.

01

Server container

Server side Google Tag Manager on cloud hosting.

02

Meta CAPI

Deduplicated with the pixel.

03

Google Ads

Enhanced Conversions.

04

First-party domain

Tracking on your subdomain.

05

Consent

Consent signals passed through.

06

Monitoring

Event match quality checks.

What's included in our server-side tracking & conversions api setup
Everything included, in one plan.
First-party

First party tracking explained

First party tracking sends events from your own server and domain, so they’re more reliable and privacy-friendly. Combined with Meta CAPI, we rebuilt one Shopify brand’s tracking to reach a 100% catalog match rate.

  • Your own subdomain
  • Deduplicated events
  • Consent respected
  • Better ad optimisation
How we work

How we set it up

Build, deduplicate, verify.

01

Plan

Events and hosting.

Server-Side Tracking & Conversions API Setup process, step by step
Proof

Tracking results

Our tracking track record. See all results.

50+

Google and Meta tracking set-ups for businesses

Track record
100%

catalog match rate after a Meta pixel + catalog rebuild (1,426 products)

Meta catalog · Shopify
146

student leads at under ₹1,000 each, plus 312 WhatsApp chats

Lead generation · Education
₹21.2L

in tracked course sales from ₹2.77L of Google Ads (best campaigns)

Google Ads · Education · 23 markets
Server-Side Tracking & Conversions API Setup results from client projects
Pricing

Server-side tracking pricing

One-off plus hosting (~$10–$50/month).

Meta CAPI

$200–300

CAPI via platform or gateway.

  • CAPI
  • Deduplication
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Most popular

Server-side GTM

$300–550

Full sGTM.

  • Server container
  • GA4 + Ads + Meta
  • First-party domain
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Advanced

$550–750

Plus CRM data.

  • Offline events
  • Data enrichment
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Scope
Your estimate
–

A ballpark range based on similar projects. We confirm a fixed price after a free 30-minute call.

Get my fixed quote →

Server-side tracking costs $200–$750 one-off plus hosting.

Server-Side Tracking & Conversions API Setup cost and pricing ranges
Related services

Often paired with

Consent Mode v2 Setup ServicesE-commerce Tracking Setup ServicesFacebook Ads Management Services for Meta
FAQ

Frequently asked questions

Is server side tracking legal under GDPR?
Yes, when consent is respected; we pass consent signals through the server.
Do I need server-side tracking?
If you spend meaningfully on ads, it usually pays for itself through better optimisation.
Free 30-minute call

Let’s talk about your project

Book a free 30-minute call. We’ll look at what you have, tell you honestly what we’d do first, and send a fixed quote.

Book a strategy call →Chat on WhatsApp

Or email hello@thryveapex.com · call +91 91002 80101

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