12x more phone calls from Google for an established salon
A Google Business Profile overhaul turned an existing salon listing into a steady source of calls, visits and bookings in Mira Road, Mumbai, with no ad spend.
The businesses we build, grow and automate for
Eight O Eight
The brief
| Client | Himanshu Pal Salon & Academy, Mira Road |
|---|---|
| Location | Mira Road, Mumbai, India (single location) |
| Service | Google Business Profile optimisation · Local SEO |
| Timeline | 4-month comparison (Jan–Apr 2026 vs Jan–Apr 2025) |
| Budget | No paid advertising: organic results only |
What happened
Phone calls from Google (522 vs ~41, same 4 months last year)
Total profile interactions (1,063 vs ~415)
Website clicks from the profile (77 vs ~19)
Direction requests (464 vs ~355)
Screenshots from the live accounts
Real dashboards from this project. Client account details are hidden for privacy.
Want to see the full reports? We’ll walk you through them live, screen by screen, on your free 30-minute call.
Book a free call →Where we started
An existing, verified Google Business Profile with decent reviews was still under-used, barely generating calls despite steady visibility.
Our approach
- Full profile audit and category correction.
- Photo and post refresh scheduled regularly to keep the profile active.
- Service descriptions rewritten around what people actually search for locally.
- A review-response and local-content routine kept running month to month.
Takeaways
- An existing profile can still be dramatically under-performing — visibility isn’t the same as conversion.
- Consistent posting and review responses compound local ranking over just a few months.
Want results like this for your business? See our local seo services →
Want results like these?
Book a free 30-minute call. We’ll tell you honestly what we’d do first, and what results are realistic.
Or email hello@thryveapex.com · call +91 91002 80101