Meta ads · Furniture

Built the Meta Ads foundation that now generates customer conversations for as little as ₹6.58 each

We set up the tracking, product catalog and ad-account structure for Adorn Homez, a custom-furniture brand. Their in-house team now runs campaigns on that foundation and turns ad spend into WhatsApp and Instagram enquiries at scale.

Book a free call →See results
Built the Meta Ads foundation that now generates customer conversations for as little as ₹6.58 each: Thryve Apex case study
Trusted by

The businesses we build, grow and automate for

  • HRD Antwerp Education
  • Adorn Homez
  • Himanshu Pal Salon & Academy
  • SBC Space Creation
  • Over & All Tech
  • Eight O Eight
At a glance

The brief

ClientAdorn Homez: custom furniture (sofas, sofa-cum-beds, bean bags)
MarketIndia: Mumbai and suburbs, Goa and other cities
Our scopeMeta tracking, product catalog, ad-account setup & structure
Campaign managementRun by the client’s in-house team on our setup
Sales modelEnquiry-led: customers chat before ordering made-to-order furniture
Results

What happened

1,126

Messaging conversations from 5 active campaigns in 30 days

₹33

Average cost per conversation across those campaigns

₹6.58

Best campaign's cost per conversation (Meta: 49% below similar advertisers)

2,135

Leads captured in Meta Leads Centre

Meta ads results for Adorn Homez: key results
Meta ads results for Adorn Homez
Proof

Screenshots from the live accounts

Real dashboards from this project. Client account details are hidden for privacy.

Ads Manager, last 30 days: campaigns running on the set-up we built, best at ₹6.58 per messaging conversation
Ads Manager, last 30 days: campaigns running on the set-up we built, best at ₹6.58 per messaging conversation.
Best-performing ad: 199 messaging conversations at ₹6.55 each; Meta shows a 49% lower cost than similar ad sets
Best-performing ad: 199 messaging conversations at ₹6.55 each; Meta shows a 49% lower cost than similar ad sets.
Same campaigns: total and new messaging contacts
Same campaigns: total and new messaging contacts.
2,135 leads in Meta Leads Centre (+22.7% vs the previous 7 days). Lead details hidden
2,135 leads in Meta Leads Centre (+22.7% vs the previous 7 days). Lead details hidden.
Location-based audiences for key markets
Location-based audiences for key markets.

Want to see the full reports? We’ll walk you through them live, screen by screen, on your free 30-minute call.

Book a free call →
The challenge

Where we started

Made-to-order furniture needs a conversation before a sale, not a one-click checkout. The brand needed a Meta Ads foundation reliable enough to hand to its own in-house team.

What we did

Our approach

  • Meta pixel and events set up for accurate conversation and lead tracking.
  • Product catalog built and synced to Shopify for dynamic ads.
  • Ad-account structure organised by product line and location, ready for the in-house team to scale.
  • Messaging-optimised campaigns tested across Facebook, Instagram and WhatsApp click-to-message.
What we learned

Takeaways

  • A clean foundation (tracking + catalog + structure) is what lets an in-house team run campaigns confidently after handover.
  • Messaging objectives outperform traffic objectives for considered, made-to-order purchases.

Want results like this for your business? See our meta ads services →

Free 30-minute call

Want results like these?

Book a free 30-minute call. We’ll tell you honestly what we’d do first, and what results are realistic.

Book a strategy call →Chat on WhatsApp

Or email hello@thryveapex.com · call +91 91002 80101

Scroll to Top