How Much Does PPC Management Cost?
PPC management price models
| Model | How it works | Typical |
|---|---|---|
| Flat fee | Fixed monthly fee for defined work | $500–$4,000/month |
| % of ad spend | Fee rises with spend | 10–20%, minimum $500 |
| Hybrid | Base fee + % above a threshold | Varies |
| Performance-based | Fee per lead or sale | Rare; often costs more |
Flat fees are easiest to budget; percentage models align the PPC management price with account size.
What PPC management includes
- Account audit and strategy
- Conversion tracking (forms, calls, WhatsApp, sales)
- Campaign build: search, Performance Max, Shopping, social
- Ad copy, creative and landing pages
- Weekly optimisation: search terms, bids, budgets
- Monthly reporting and calls
Get a fixed price for your project
Tell us what you need and we will send a fixed quote within two business days. See our PPC Management Services.
Get a free quote →Total PPC cost: an example
A business spending $4,000 a month on Google and Meta, with a $1,200 management fee, has a total PPC cost of $5,200 a month. If that brings 60 leads, cost per lead is about $87. What matters is whether those leads become profitable customers.
Agency, freelancer or in-house?
| Option | Typical cost | Best for |
|---|---|---|
| Freelancer | $300–$1,500/month | One platform, steady budget |
| Specialist agency | $500–$4,000/month | Multi-platform, tracking, creative |
| In-house manager | $4,000–$8,000+ salary (US/UK) | Spend above ~$50K/month |
Questions to ask a PPC agency
- Will the ad accounts be in my name?
- How do you track real leads and sales?
- What will you do each week?
- Who actually manages my account?
- What’s the notice period?
What a month of PPC management looks like
Weekly: search term reviews, negative keywords, bid and budget adjustments, ad tests. Monthly: landing page tests, audience updates, a report in leads and cost per result, and a call to agree next steps. Quarterly: strategy review and new campaign types.
Hidden costs
- Landing pages ($200–$1,000 each)
- Tracking set-up ($250–$900)
- Creative for social and display ads
- Call-tracking software
When a percentage fee makes sense
Percentage-of-spend pricing suits growing accounts, because work grows with budget. Flat fees suit stable budgets. Either way, insist on a clear list of monthly work so you know what the PPC management cost buys.
Next steps
See our PPC management services and Google Ads cost guide.
Frequently asked questions
How much does PPC management cost?
Is ad spend included in the fee?
What's a fair PPC management fee?
Related guides and services
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